Tara Morris
Chief Advancement Officer, High Line

Tara Morris is the Chief Advancement Officer at Friends of the High Line, where she has raised over $350 million in private and public funds for the park’s construction, endowment, and annual maintenance and operations. In this role, she oversees the planning, management, and success of the High Line’s comprehensive fundraising, marketing, and communications efforts, including individual giving, membership, corporate membership and sponsorship, special events, foundation and government giving, venue rentals, donor stewardship, and Board relations.

Morris also leads capital fundraising through the High Line’s Essential Bridge Fund, which helps sustain the High Line experience while advancing new initiatives. As a member of the Executive Team, she works closely with the Executive Director, staff, and trustees, to help direct strategic, financial, operational, and programmatic decisions for the High Line. Morris originally joined Friends of the High Line in 2007 as Director of Special Events and rose to Senior Vice President of Development where she helped raise more than $175 million for the Campaign for the High Line. During her time at the High Line, Morris helped open the park and oversaw annual fundraising revenues grow from less than $2M in 2007 to nearly $10M in 2015.

Panelist: A Case Study on the Evolution of Earned Revenue for the High Line