Polanco | Chapultepec | La Condesa

The day’s dress code is business casual with comfortable shoes for walking. Be prepared to be outside in the afternoons for tours and excursions.

The Network will provide transportation between events. It is your responsibility to arrive at the lunch and dinner venues.

Executive Leadership Welcome Lunch (Private Event)
Dante Brasa y Fuego
12–2pm

The Network welcomes the board members and executive leadership for a special opening lunch. Over facilitated conversation and delicious food, we’ll give our Network leaders the opportunity to connect informally with both new and legacy members. Please note this lunch is open only to board members and the executive leaders of Network organizations.

Executive Leadership Excursion (Private Tour)
Museo Nacional de Antropología
2:30–5:30pm

Join us for a specially curated tour for executive and board leadership only into Mexico’s most visited museum. You’ll learn about both the rich indigenous history of Mexico, as well as the architecture and design of the beautiful building housing the vast collections. Please note this tour is open only to board members and the executive leaders of Network organizations.

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Welcome Drinks & Dinner Reception
Balmori Roof Top
6:30-9:30pm

To officially kick off the events of the week, we welcome all Policy Lab attendees to join us for an evening of dinner and drinks at the beautiful scenery. The reception will provide an opportunity for us to learn more about each attendee, including their current and planned earned revenue goals.

Santa Fé | La Mexicana Park | Las Lomas

The day’s dress code is business casual with comfortable shoes for walking. Be prepared to be outside in the afternoons for tours and excursions.

The Network will provide transportation between events. It is your responsibility to arrive at the lunch and dinner venues.

A light coffee/tea and snack service will be provided in the morning.

Welcome Remarks: Overview and Stage Setting
Speakers: Asima Jansveld, High Line Network; Itziar de Luisa, La Mexicana
The Westin Santa Fé
9-9:20am

An introduction into the Policy Lab’s goals and topics, Mexico City, and La Parque Mexicana.

Keynote: Parks as Drivers of Economic Impact
Speakers: Sr. Edgar Amador, Former Minister of Finance, Mexico City
The Westin Santa Fé
9:20-9:45am

Sr. Edgar Amador, former Finance Minister for Mexico City, explores how and why La Parque Mexicana, a former quarry, was converted into a vibrant public park, and how it’s viewed as an economic driver for the city.

Presentation: Introducing Earned Revenue Strategies for Public Spaces
Speakers: Connie Chung, HR&A
The Westin Santa Fé
9:45-10:30am

This session will provide a 101 on earned revenue strategies and tactics. We’ll explore when and how nonprofit park organizations should be developing their own plans to diversify sustainable funding sources, with a focus on the transition from capital construction to operations and maintenance.

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Workshop: Park Building and Revenue Strategies
Speakers: Sr. Anuar Duayhe, RECS
The Westin Santa Fé
10:45-12pm

This interactive workshop will allow attendees to explore how planning and design can maximize revenue through hands-on park building exercises.

TRAVEL

Lunch: La Mexicana Concessions and Restaurant Food Tour
Speakers: Itziar de Luisa, La Mexicana
La Mexicana Park
1-2:30pm

Join us for a culinary tour of La Mexicana’s many delicious restaurants. We’ll get a tasty introduction to Mexican cuisine while learning how each concession contributes to the park’s earned revenue.

Tour: La Mexicana Park
Speakers: Itziar de Luisa, La Mexicana
La Mexicana Park
2:30-3:30pm

We’ll take a walking tour through La Mexicana’s 28 hectares, highlighting the world-class sports facilities, amphitheater, trails, and impeccable landscape design along the way. Wear comfortable shoes and be dressed for the weather!

Presentation & Tour: La Mexicana’s Costco
Speakers: Sr. Mauricio Talayero, Costco Mexico
Costco La Mexicana
3:30-4pm

Costco Mexico’s VP of Administration and Finance, Mauricio Talayero, will give us a special introduction to the vast Costco that sits beneath La Mexicana before giving us a tour of the major revenue driver.

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Dinner & Drinks
Loma Linda
7-9pm

Join us for dinner and drinks while getting some more time to connect informally with earned revenue experts and peers.

Chapultepec | La Condesa | Roma Norte

The day’s dress code is business casual with comfortable shoes for walking. Be prepared to be outside in the afternoons for tours and excursions.

The Network will provide transportation between events. It is your responsibility to arrive at the lunch and dinner venues.

A light coffee/tea and snack service will be provided in the morning.

Welcome Remarks
Speakers: Asima Jansveld, High Line Network; Juliet Page, Julep Consulting
Castillo de Chapultepec
9–9:10am

Overview of Bosque de Chapultepec and the Afternoon Tours
Speaker: Mónica Pacheco Skidmore, Bosque de Chapultepec
Castillo de Chapultepec
9:10–9:20am

Panel: Venue Rentals and Markets
Speakers: Kelly Verel, Projects for Public Spaces; Piero Barandiarán, Huerto Roma Verde; Ryan Ervin, High Line
Castillo de Chapultepec
9:20–10:15am

This session brings together experts in leveraging venue rentals and markets as economic drivers in public space. This interactive conversation will look at why many believe these to be the most vital components of a successful earned revenue strategy.

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Panel: A Case Study on the Evolution of Earned Revenue for the High Line
Speakers: Alan van Capelle, High Line; Tara Morris, High Line; Alyssa Restaino, High Line; Rick Little, Julep Consulting
Castillo de Chapultepec
10:30–11:30am

How can earned revenue evolve over time? This special session will look at how the High Line’s journey has developed as it approaches its 15 year anniversary, and what goals Executive Director Alan van Capelle has for its future.

Discussion: Application and Network Cases of Ethics & Earned Revenue
Speakers: Open discussion led by Juliet Page, Julep Consulting
Castillo de Chapultepec
11:30–12:45pm

In many cases, maximizing revenue may conflict with the values a nonprofit organization holds. How do we navigate this? What are the conditions or boundaries we put in place to balance the two? The Policy Lab’s culminating session will turn it back to the attendees to reflect on the strategies and learnings presented over the past two days.

Tour: Bosque de Chapultepec (Part 1)
Guide: Mónica Pacheco Skidmore, Bosque de Chapultepec
Bosque de Chapultepec, Section II
1–2pm

In the heart of Mexico City, rests the oldest and largest urban park in Latin America. Part one of the two part tour will show us how the city houses major cultural and civic attractions within Chapultepec Park for 15 million visitors.

Lunch in the Park
LagoAlgo
2–3pm

A delicious lakeside lunch in a restaurant that doubles as a cultural center in the heart of one Mexico City’s largest public parks. LagoAlgo proves you can do it all.

TRAVEL

Tour: Bosque de Chapultepec (Part 2)
Guide: Mónica Pacheco Skidmore, Bosque de Chapultepec
Bosque de Chapultepec, Section I
3–4:45pm

The 1,700 acre park is an invaluable ecological oasis filled with natural beauty. Part two of the two part tour will walk through the vibrant urban park where participants will learn more of its rich history and current context.

TRAVEL

Walking Tour: Huerto Roma Verde
Guide: Piero Barandiarán, Huerto Roma Verde
Roma Norte
5:15-6pm

A former residential ruin of the 1985 earthquake, Huerto Roma Verde has been transformed into a socio-environmental garden that provides accessible space for everyone. Join us to learn more about the infrastructure reuse project and community of grassroots environmental community that manages the space.

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OPTIONAL Cooking Workshop
Host Chef: Lucía Benítez
Sobremesa, Juarez
7-9pm

We wrap the conference by learning how to prepare traditional Mexican meals and their rich histories leading participants to a new found appreciation for the food they consume.